Email Whitelisting 101: The Essential Guide To Get More Email Delivered To The Inbox

Many marketers think ESPs are responsible for delivering email to the inbox. But they’re not. The role of ESPs is to deliver mail to the Internet Service Providers (ISP) and webmail services, such as Yahoo!, Hotmail, Gmail, AOL, etc.

ISPs are the ones who have the final say in what happens to your mail – whether to block, junk or place it in the inbox.

Now, this is the important bit that ensures your email makes it to the inbox…

ISPs want to deliver only the email their users say they want to receive. So they perform checks to decide what to do with your email.

One of their checks is to look in the user’s Address Book, Contacts or Safe Senders to see if the sender is in there. When people add you to these places as a trusted sender, it tells their ISP that they want your emails and to deliver it to their inbox.

The best deliverability comes when the subscriber (and not the ISP) whitelists you as a sender they trust.

Email Experience Council
Best Practices for Email Deliverability and Inbox Placement report

If you want to ensure your emails don’t end up in subscribers’ junk folders, or blocked by ISPs, then download this FREE email delivery guide right now:

Email Whitelisting 101:
The Essential Guide To Get More Email Delivered To The Inbox

Email Whitelisting 101 shows you how to get subscribers to add you to their Address Book, Contacts or Safe Senders, ensuring more emails are delivered to their inbox. It includes examples, case studies and best practices you can put into action right away.

Get this FREE guide now and start increasing your ROI from email marketing!