This is where we annouce news and updates about WhitelistNow and share advice and tips on list building and email marketing. Oh, there might also be the odd random off-topic rant.
Many marketers think ESPs are responsible for delivering email to the inbox. But they’re not. The role of ESPs is to deliver mail to the Internet Service Providers (ISP) and webmail services, such as Yahoo!, Hotmail, Gmail, AOL, etc.
ISPs are the ones who have the final say in what happens to your mail – whether to block, junk or place it in the inbox.
Now, this is the important bit that ensures your email makes it to the inbox…
Reading the rest of this entry »
Add comments »
Imagine this – you post an important letter but, unknown to you, it’s not delivered. Instead, the post office tosses it to one side because they think it’s junk mail. You don’t get a say in the matter. In fact, you don’t even know it’s happened. How would that make you feel?
This scenario doesn’t happen off-line (at least, I hope not) but it is happening every day on-line to the email you send. This means you’re losing money because some of your subscribers and customers are not getting your offers and messages.
More Than 20% of Commercial, Permissioned Emails Are Not Delivered to Inboxes in the United States and Canada.
- Return Path Global Email Deliverability Benchmark Report
As well as losing out on more sales and profits, some of the time, money and effort you put into list building and email marketing is completely wasted. So why is this happening and what can you do about it?
Reading the rest of this entry »
Add comments »
