This is where we annouce news and updates about WhitelistNow and share advice and tips on list building and email marketing. Oh, there might also be the odd random off-topic rant.
Many marketers think ESPs are responsible for delivering email to the inbox. But they’re not. The role of ESPs is to deliver mail to the Internet Service Providers (ISP) and webmail services, such as Yahoo!, Hotmail, Gmail, AOL, etc.
ISPs are the ones who have the final say in what happens to your mail – whether to block, junk or place it in the inbox.
Now, this is the important bit that ensures your email makes it to the inbox…
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